01
A different job, not a smaller version of the same one
Kraya AI is a sales-follow-up tool. It qualifies an inbound lead, chases it through a WhatsApp sequence and hands a warm one to a rep, and it sells the same playbook to real estate agents, edtech companies, gyms, travel agencies and B2B sales teams, with healthcare as one vertical among them.
Insor does not chase a lead through a sales pipeline. It answers a clinic's calls, replies on WhatsApp, books and reschedules appointments, and follows up after a visit so a patient comes back. A patient is not a lead to be qualified and handed off; the whole design is built around a visit, not a deal.
02
Kraya's AI calling is one tier away. Insor's is the whole point
Kraya's own pricing page reserves AI calling for its Growth Lab plan, the most expensive of the three. Its cheaper plans work over WhatsApp only.
A missed phone call is the single most common way a clinic loses a patient, more than an unanswered WhatsApp message. Insor answers the phone on every plan, because that is the problem it exists to solve, not an upsell.
03
Built to sound like care, not a sales pitch
Kraya describes what it does in the language of sales: a lead is qualified, moved through a pipeline and converted. That is the right language for a sales team chasing a deal, and it is why Kraya sells the same playbook to real estate agents and travel agencies as it does to clinics.
A patient is not a lead. Insor's calls and WhatsApp messages are trained and written around patient care and follow-up, not a qualification script, because the way a clinic talks to someone who was just treated is not the way a business talks to someone deciding whether to buy. A message that sounds like the clinic checking in gets answered in a way a sales sequence does not.