Follow-up for skin and hair clinics
Dermatology is sold in courses, not visits. Laser hair reduction runs six to eight sittings, chemical peels four to six spaced weeks apart, and pigmentation and acne cases run for months. A patient who drops out at sitting three has paid for a third of a result and will not come back for the rest.
Mid-course drop-off is the whole business risk
The first sitting is the one marketing pays for. Every sitting after that is margin, and every one of them depends on the patient turning up on an interval they were told about once, verbally, weeks earlier.
Nothing hurts when they miss it. The course simply stops, the result never arrives, and the clinic is blamed for a treatment that was never completed.
The advertising makes it worse, not better
A clinic buying search ads for new skin patients is paying to fill the top of a funnel that leaks in the middle. Money goes to strangers while the patients who already chose the clinic drift out of a half-finished course.
Recovering one lapsed course patient costs nothing to acquire. It is the same patient, on the same treatment plan, who already trusted the clinic once.
What Insor does for a skin clinic
It tracks where each patient is in their course and reaches out when the next sitting is due, on the interval the treatment actually requires rather than when somebody remembers.
It checks how the skin responded after each sitting, flags anything that needs the doctor, and asks for the review once the course is finished and the result has arrived.
Questions doctors ask
- How many sittings do patients typically miss in a laser course?
- It is rarely measured, which is the point. Clinics know roughly how many courses were sold and roughly how many sittings were delivered, but almost none can name the gap. The number becomes visible the moment something tracks each patient's position in their own course.
- Will patients find follow-up about cosmetic treatment intrusive?
- Tone matters more here than in general practice, which is why every template is approved by the clinic before anything goes out. A message about a sitting that is genuinely due reads as care. A broadcast promotion to everyone on the list reads as spam, and Insor does not send those.
- Does it handle both medical and aesthetic dermatology?
- Yes, though they behave differently. Aesthetic courses run on fixed intervals set at the start. Medical cases like melasma, vitiligo or chronic acne run on review dates that move with how the patient responds, and the follow-up schedule shifts with them.