Happy patients rarely leave reviews on their own, and unhappy ones often do. The fix is to ask every patient who left satisfied, soon after the visit, with a direct link that takes one tap. And to reply to every review, especially the bad ones.
The best moment is shortly after a visit that went well, while the patient still remembers it. A follow-up call or message that confirms they are fine is a natural place to ask.
Send the direct review link from your Google Business Profile, so the patient does not have to search for the clinic.
02
Reply to every review
A short thank-you on good reviews shows the clinic is attentive. On a bad review, a calm reply that invites the patient to call the clinic matters more than the review itself.
Never mention any detail of the patient's treatment in a public reply.
03
What never to do
Do not buy reviews, write them yourself or offer discounts in exchange. Google removes them and can penalise the listing.
Do not ask only the patients you expect to be positive in a way that filters out everyone else. Ask after every good visit.
Questionsdoctorsask,answered
How many Google reviews does a clinic need?+
There is no fixed number. Patients compare you with the clinics around you, so what matters is a steady flow of recent reviews and a good rating against your neighbours.
Should I reply to negative reviews?+
Yes, briefly and calmly, without patient details, and offer to talk directly. Future patients read the reply as much as the review.
